Almost every Rajasthan incentive scheme before this one was built around manufacturing. RTPP 2025 is the first that treats retail and wholesale trade as its subject. That matters because trade was only recently allowed to register as an MSME at all — and this policy is what converts that recognition into money. The catch is that nearly every headline benefit is restricted to the micro category, and most of them to new enterprises.
At a glance
| Policy | Rajasthan Trade Promotion Policy 2025 (RTPP 2025) |
| Effective from | Date of publication in the State Gazette |
| Operative until | 31 March 2029 |
| Administering department | Department of Industries & Commerce, Government of Rajasthan |
| Implemented by | Office of the Commissioner, Industries & Commerce |
| Who it covers | All trade units and enterprises in Rajasthan — including retailers inside shopping malls and marts, restaurants, cinema halls and multiplexes — except the negative list |
| Headline benefits | 50% of the CGTMSE guarantee fee, interest subvention up to 6%, 50% of insurance premium, and 75% of e-commerce commissions |
| Oversight | State Level Empowered Committee (SLEC) |
| Detailed guidelines | To be released separately by the Department of Industries & Commerce |
Check these before you apply
The six initiatives
| Initiative | What the State does | Ceiling / duration |
|---|---|---|
| A. Credit guarantee | Bears 50% of the CGTMSE guarantee fee for new micro trading enterprises, reimbursed to the borrower after they pay the fee to the lender | Loans up to ₹5 crore, for 5 years |
| B. Interest subvention | Up to 6% interest subvention on composite loans to new micro enterprises | 5 years (slabs below) |
| C. Insurance | Reimburses 50% of the insurance premium for micro-category retail traders — cover against loss of stock and furniture & fixtures by fire, burglary and natural calamity | Max ₹1 lakh per year, for 5 years |
| D. Digital enablement | Reimburses 75% of e-commerce platform fees and commissions (shipping charges excluded) for micro-category traders | Max ₹50,000 per annum, for 1 year |
| E. Capacity building | Entrepreneurship development programmes through the Rajasthan Vyapari Kalyan Board and RSLDC; workshops and seminars; MoUs with Amazon, Flipkart, ONDC and others | Ongoing, no cash ceiling |
| F. Ease of doing business | Industries & Commerce to work with the Labour Department to ease provisions of the Rajasthan Shops and Commercial Establishments Act, 1958 for traders | Reform commitment, not a cash benefit |
Interest subvention slabs
| Maximum loan | Interest subsidy | Additional for SC / ST / Women / PwBD |
|---|---|---|
| Up to ₹1 crore | 6% | — |
| ₹1 crore to ₹2 crore | 4% | +1% (so 5%) |
Available for five years. The working capital share of a composite loan may be a maximum of 80%. The loan must be from a financial institution, a State financial institution, or a bank recognised by the Reserve Bank of India.
Where the real planning decision sits
Read the two tables together and a threshold appears at ₹1 crore. A loan of ₹1 crore attracts 6% subvention; a loan of ₹1.05 crore attracts 4% — and on a larger principal, the rupee value of the subsidy actually falls. Unless the extra borrowing is genuinely needed, sizing the facility at or just under ₹1 crore is worth modelling before the application goes in. The additional 1% for SC, ST, women-owned and PwBD-owned enterprises applies only in the upper slab, so it narrows that gap without closing it.
How trade is classified as an MSME
The Ministry of MSME's office memorandum allowed retail and wholesale trade to register on the Udyam portal, which is what brings traders inside priority sector lending and the schemes that follow from it. RTPP 2025 uses the standard MSME thresholds:
| Category | Investment in plant & machinery or equipment | Turnover |
|---|---|---|
| Micro | Not more than ₹2.5 crore | Not more than ₹10 crore |
| Small | Not more than ₹25 crore | Not more than ₹100 crore |
| Medium | Not more than ₹125 crore | Not more than ₹500 crore |
Anything above medium is a large enterprise. Note that the cash benefits under this policy sit almost entirely in the micro row — a small trader by MSME definition is already outside most of them.
Negative list — excluded outright
- Automobile dealers and wholesalers, including two-wheeler, four-wheeler and other automobiles
- Fuel trading, including petroleum product distribution — petrol pumps
- Liquor trading
- Trading of polythene carry bags below 20 microns thickness
- Any sector or activity prohibited by the State or Central Government from time to time
Who decides what
A State Level Empowered Committee monitors implementation and frames procedures where the policy is silent. It is chaired by the ACS or Principal Secretary (Industries & Commerce), with the Commissioner (Industries & Commerce) as Member Secretary. Members include ACS/PS-level representatives from Local Self Government, Finance, Skill Employment & Entrepreneurship and Labour, plus three nominees from active trade associations in the State.
Any question of interpretation, updation or amendment goes to the Department of Industries & Commerce, and its decision is final. The Department is also empowered to launch new initiatives under this policy.
Where these claims are likely to come apart
- Assuming the benefits extend to small or medium traders. Read as published, the cash incentives are for the micro category.
- An existing business applying for benefits worded for new micro trading enterprises.
- No Udyam registration, or a registration that does not reflect the trading activity.
- A composite loan where the working capital component exceeds 80%.
- Borrowing from a lender outside the recognised set, which puts the interest subvention out of reach.
- Claiming the CGTMSE fee reimbursement before the fee has actually been paid to the lender — the benefit is structured as reimbursement, not waiver.
- Missing the one-year window on the e-commerce commission reimbursement, which is materially shorter than the five-year benefits.
One honest caveat
This is a policy document, not an operating scheme. It says plainly that detailed scheme guidelines and application formats will be released later by the Department of Industries & Commerce. Until those are out, the eligibility conditions, documentation and claim windows are not fully settled, and the practical answer to "can I claim this today" is often no — not because you do not qualify, but because the machinery is not open yet. What is worth doing now is getting the Udyam registration, the category and the loan structure right, so that nothing in your own file is the reason a claim fails later.
Source: Rajasthan Trade Promotion Policy 2025, Department of Industries & Commerce, Government of Rajasthan. Related reading: our page on CGTMSE, which the credit guarantee benefit under this policy sits on top of.